Appleton Rebranded

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Appleton Estate has been re-branded to reflect what J Wray & Nephew says is its ‘new premium global position’.

The new packaging on bottles such as Appleton Reserve was officially unveiled last night by Appleton Estate’s Master Blender Joy Spence.

According to a release from J Wray and Nephew, the re-branding follows the efforts to refocus the strategic global position of key Jamaican brands.

The company says as such, the decision was taken to update the Appleton Estate package to exhibit what it describes as the brand’s rich heritage and provenance, while also displaying the raw beauty of the Appleton Estate and its unique rum making process.