Jamaica & Mexico to Sign MOU on Multi-Destination Marketing

Jamaica and Mexico will be signing a Memorandum of Understanding, MOU, to concretize a multi-destination marketing arrangement, in Madrid, Spain tomorrow.

This is an effort to boost cooperation between the two countries in the area of tourism.

The move forms part of a greater plan to jointly market Jamaica to the international community this year, with other countries such as Cuba and the Dominican Republic, with whom similar arrangements have already been signed.

Tourism Minister Edmund Bartlett shared that the arrangement will inevitably lead to sustainable growth and will be beneficial to all parties who will gain access to a significantly larger market.

Mr. Bartlett hopes the MOU will also lead to other important milestones, such as the creation of new pre-clearance arrangements and perhaps relaxed visa restrictions.

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