State Minister of Technology, Julian Robinson, has condemned the actions of Digicel for endorsing Michael O’ Hara during the LIME/Issa Boys and Girls Championships.
In his post on Facebook, Minister Robinson, says Digicel’s actions may create a dangerous precedent for future events.
He says the endorsement “clearly amounts to ambush marketing and is unfair to legitimate sponsors who spent millions to have exclusive right to market their products and services.”
He says the sponsorship of O’Hara is a good thing but doing it a LIME sponsored event, crossed the line.
Mr. Robinson, made the post on his Facebook as an apology after initially endorsing what he called a ‘great marketing ploy.’