Chairman of Salada Foods, Patrick Williams is describing the 2017 fiscal year as a relatively good one for the company.
This, as they achieved several key strategic and operational milestones. He says the engagement of millennials, has begun and have been successful with the introduction of the Jamaica Mountain Peak flavoured coffees, supported by their foray on social media platforms and on-the-ground marketing activation on university campuses.
Mr. Williams says revenues broke new ground experiencing an increase of over $100-million. Revenues climbed from over $760-million to more than $870-million. This represents an increase of more than 14-percent.
This he says was driven by domestic sales, consequent on marketing strategies and the diligence and distribution strength of their local distribution partner, Lasco.
Sales into trade was 24-percent better than the prior year coming in at over $570-million.