Local manufacturer of instant coffee products, Salada Foods, is coming to the rescue of Jamaica’s coffee farmers.
Salada revealed today that it will be investing $200-million into the ailing local coffee industry.
Global coffee prices have plunged forcing some farmers to abandon their crop in the field even when the beans are ready for harvest.
General Manager of Salada Foods, Dianna Blake-Bennett, says the company decided to act.
Mrs. Blake-Bennett says farmers will get half of the company’s investment paid directly.
The pilot project launched today will see an advance purchase of 25,000 boxes of local coffee.
Salada says it has an arrangement with Stoneleigh Coffee Processors Ltd. to process cherries from the current crop.
Mrs. Blake Bennett says if the pilot is successful it will form part of Salada’s business model moving forward.
Salada is known for its Jamaica Mountain Peak, Mountain Bliss 876 and Roast & Ground coffee brands.