CIBC Caribbean says it will be unveiling plans for the creation of a “Digital Branch” out of its current call centres.

The establishment of a new call centre facility in Kingston and the creation of new job opportunities for some of its employees are among the changes CIBC Caribbean has announced, as it retools its contact centres for the new era of digital banking.

The financial institution says the reorganising of its contact centres has come after extensive consultation.

The bank says the “Digital Branch” will include its call centres in Barbados and Jamaica.

CIBC Caribbean’s CEO, Mark St. Hill says the move will help more of their clients who choose to go digital to use the bank’s self-serve channels to do their everyday banking and placing professionals at their disposal should they need help navigating these channels.

He says the move also allows team members to further develop their skills to become more involved in sales and act as financial coaches to clients.

The changes will see the closure of the bank’s contact centre in the Bahamas and relocation of it Contact Centre in Montego Bay to Kingston.

The changes become effective in June.