Tourism Minister, Edmund Bartlett, says Jamaica needs to better manage the way it’s perceived abroad, by toning down its media coverage of crime, in particular, murders.

He says the negative image of the island could deter tourists from visiting.

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Minister Bartlett says crime shouldn’t define Jamaica. He says Jamaica is not a violent country.

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Ed Bartlett says tourists have told him they would avoid Jamaica because of media reports about high crime and violence.