The parish of Westmoreland is being twinned with the Japanese town of Tottori, in an attempt to boost Jamaica’s tourist arrivals from that country.
Director of Tourism, Paul Pennicook says he expects to to see a resurgence in Japanese tourists on the island.
Mr. Pennicook says the number of Japanese visitors has dwindled to just over 2,000 annually, compared with some 23,000 arrivals annually in the late nineties.
He says the Jamaica Tourist Board plans to use the twinning to strongly market the Jamaican brand and reverse this downward trend.
The Japanese and Westmoreland Parish Council launched the programme earlier this year.