Executive Director at the Bureau of Standards Jamaica, BSJ, Velton Gooden, says a targeted approach will be used in redefining the role of the institution.

She was speaking in St. Andrew last evening at the launch of a public relations campaign designed to raise awareness about the range of services offered by the BSJ.

Mrs. Gooden says the BSJ will focus on three industries.

Velton Gooden, Executive Director at the Bureau of Standards Jamaica.