Reports emerging are that iconic Jamaican Reggae and dancehall pioneer, Daddy U-roy, is dead.

He reportedly died last night.

Preliminary reports are he suffered a heart attack.

He was 78 years old.

Several leading Jamaican entertainers, including international recording superstar Shaggy and Freddie McGregor are this morning paying tribute to Daddy U-Roy.

According to Shaggy, U-roy was a legend and a master of his craft.

McGregor posted on his Facebook page that his ‘Big Ship’ family is mourning the loss of U-Roy who he described as an unforgettable talent.

Daddy U-Roy is among the initial exponents of Reggae and Dancehall music who carried the Jamaican musical expression to the world.

He was born Ewart Beckford in Jones Town in South St. Andrew on September 21, 1942.

In 2007, he was awarded the Order of Distinction by the Government of Jamaica for his pioneering musical exploits.

Sounds which came from his popular Stur Gav sound system still rocks Reggae and Dancehall events worldwide.

The sound system is viewed as responsible for the rise of deejays Super Cat, Josey Wales, Charlie Chaplain and Early B among others.

U-Roy’s hits include, ‘Chalice in the Palace’, ‘Dread in a Babylon’ and ‘Wake The Town’.

The legendary sound of the late Daddy U-Roy.