CEO of the Lasco Chin Foundation, Professor Rosalea Hamilton, says Jamaica has failed to invest enough in the creative industries.

She says now is the perfect time to correct that shortcoming, as the country grapples with recovering from the COVID-19 pandemic.

Professor Rosalea Hamilton, CEO of the Lasco Chin Foundation, addressing a digital forum focussed on Micro, Small and Medium Enterprises, MSMEs, in a post COVID-19 economy.

In the meantime, CEO of AltCatalyst, Wayne Beecher, who also addressed the forum, says companies that invest in innovation are more resilient in crises.

AltCatalyst is a firm that offers support to start-ups.

He’s also encouraging small businesses to adopt what he describes as a global mindset.

Wayne Beecher, CEO of AltCatalyst.