Executive Director of the Insurance Association of Jamaica, Orville Johnson, says it’s a good time for the industry, as more people can now afford to insure life and property.

He was speaking on Nationwide @ 5 last evening during a special outside broadcast of Sagicor Life Jamaica’s launch of its E-Life platform.

The initiative is designed to make insurance more accessible to the youth population that depends heavily on the use of digital technologies and communication.

Mr Johnson commended the move.

Mr Johnson says the move is innovative.

He says insurance companies have to carefully strategise to reach the youth population.

Orville Johnson, Executive Director of the Insurance Association of Jamaica, speaking last evening during a special outside broadcast of Sagicor Life Jamaica’s launch of its E-Life platform.